Page 160 - FIGHT AGAINST UNCERTAINTY 5 FEB 2021

Malaysia Healthcare, from

Hidden Jewel to Healthcare

Marvel

Malaysia’s healthcare travel industry, Malaysia Healthcare, has experienced
continued growth since its establishment in 2011, including a CAGR record of 16%
between 2015 to 2019. Driven by Malaysia Healthcare Travel Council (MHTC), an
agency under the purview of the Ministry of Health Malaysia tasked to promote
and facilitate the industry, Malaysia Healthcare reaped a revenue of MYR1.7 million
from nearly 1.3 million healthcare travellers, resulting in a total economic impact of
MYR 7 billion, contributing 7.7% to total tourism receipts. From humble beginnings
as the “Hidden Jewel in Healthcare”, today, Malaysia is positioned as the World’s
Healthcare Marvel.

Malaysia Healthcare Reinvents
the Healthcare Travel Wheel

Aiming for new heights, Malaysia new strategies in preparation
Healthcare set sights on a revenue target for the new future of healthcare
of MYR 2.0 billion in 2020 anchored on travel. Our global efforts aim to
the nation’s first international healthcare showcase Malaysia’s healthcare
travel campaign, Malaysia Year of best practices, thought-leadership
Healthcare Travel 2020. These aspirations content and ensure continuity of
were radically transformed with the arrival care through telehealth, aggressive
of COVID-19, disrupting the industry digital marketing, public relations
completely. and branding campaigns,
supporting and enabling Malaysia
MHTC engaged partners and Healthcare facilities as well as
stakeholders in a public and private amplifying expertise through social
effort to revitalise the industry with media.

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